Our Story

We are committed to creating benchmark products where trendiness and practicality coexist, allowing the spirit of street style to permeate everyday life. By embedding symbols of street culture into cigarette filter tips and pocket-sized e-cigarettes, we turn gatherings of trendsetters become shared spaces where trend is experienced tangibly and lifestyle attitudes are expressed authentically.

Our cross-disciplinary team—made up of passionate street culture enthusiasts and seasoned industry veterans—maintains a deep and instinctive sensitivity to urban trends. Our designers act as style scouts, distilling the raw vitality of street life into compelling product aesthetics. Meanwhile, our R&D team, ensures that each product delivers an experience that goes beyond convention. We firmly believe that true street products are not mere accessories—they are cultural vessels seamlessly woven into everyday life.

Looking ahead, we will remain deeply rooted in the essence of street culture, building a product ecosystem that blends avant-garde design with functional innovation. Together with global trendsetters, we aim to spark the next street-style revolution and co-create a bold new chapter in the story of urban culture.